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Invest in EcoZip electric cordless mower

The EcoZip cordless electric mower has been prototyped, field tested, and is in patent pending status. It's a revolutionary product that will change the way people perform lawn care. EcoZip is environmentally friendly, easy to use, and simply a great product.

Differentiating Qualities of the EcoZip
Weight:
Presently in the cordless electric market the mower with the lowest weight is the Nueton. It's got a 14" cut and is 48 pounds with battery. The EcoZip, by contrast, is only 16 lbs with it's battery and cuts 18" wide. The EcoZip is also be designed for a 12AH battery which only adds 3 more pounds. In testing, the 7AH battery (6.14 lbs) worked great.

Single Handle Design:
Even more impressive, is the patent pending single handle design of the EcoZip. Because the EcoZip is not built square like a normal gas mower, it is exceptionally manueverable, especially in corners of the yard and around landscaping.

Very Fine Mulching:
Calling it mulching is an understatement. The EcoZip "minces" grass so finely that there are no visible cut lines in testing. The method is a unqiue blade design combined with very high RPM motors. The blades do not need air movement to mulch the grass, giving EcoZip higher efficiency and battery life and a lower weight.

Increased Safety:
Very low blade weight makes for increased safety because the blades cannot impart the same inertia onto a rock or other struck object as a traditional gas mower with a large heavy steel blade. Also, no gas explosions are possible with EcoZip. We care about safety, please read this article for safety issues with lawn mowing and to ensure you and your family's safety while mowing.

Ease of Use:
The EcoZip does not have a manual lever to to strain the hands and fingers of the operator. Instead, the operator simply holds an "ez-key" against the upper handle to run the mower.



Market Trends
Average lot size is shrinking:
In
Las Vegas, for example, home lots smaller than 4,000 feet are twice what they were just two years ago. Twenty six percent of new home residential lots in 2003 are under 4,000 square feet. This trend is taking shape across the country as population centers allow for higher density and land prices escalate.

Large U.S. Market with small lots:
2001 Census Data
12,711,000 lots Less than 1/8 acre
24,365,000 lots 1/8 acre to 1/4 acre
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37,076,000 Total lots in United States under 1/4 acre

While median acreage is just .35 acre, the West median is .23 acre with 9,419,000 lots 1/4 acre or smaller. Renters median lot size is .23 acre with 6,673,000 lots 1/4 acre or smaller.

Global Population is aging:
In 1985, there were 427 million persons 60 and over, which was 9% of the total world population. By 2020, the aged population is expected to be 13% of the total population. Since the EcoZip is easy to use for ederly that means 616 million potential customers by 2020.

Increase in New Houses:
Growth rate in new privately owned single family houses sold increased 60% since 1980. 545,000 new single family homes were sold in 1980. By contrast, 877,000 were sold in 2000. That means 877,000 families needing a lawn mower for their new home each year.


Reaching the U.S. Target Market
Established Market   Annual Growth in Market
37,076,000   877,000
Lots under 1/4 acre   New single family lots

Since gas mowers last 8-10 years, the established U.S. market requires 4,119,555 lawn mowers per year just for replacement purposes. Total lawn mower sales yearly are approximately 4,996,555 units, counting new home lawn mower sales. The trends in yard size, population density, population growth, aging, and environmentally friendly attitudes will give EcoZip a strong market position in an apparently large market.

Market Segments
Urban Population Centers - Internet, Radio, and Billboard advertising

New Homeowners - Internet advertising and referrals through homebuilders, mortgage brokers, real-estate agents

The Western United States - Internet, Radio, and Billboard advertising

Renters with lawns - Internet advertising

Elderly with lawns - Newspaper and Periodical Ads



Very light weight at just 16 lbs Zips around the yard A whole new class of mower


To invest in EcoZip, contact chris@metamorphasys.com today to set up a meeting. Together we will change the lawn care industry.



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